Adam Neate – HUG

The ‘starting colour way’ which you see as you look face on, is the blue background, then as you move to the left or the right it gradually changes to the vibrant pink background. The process is called a ‘dynamic motion’ lenticular, meaning it has many stages of change, giving a very gradual metamorphosis, with lots of interesting tonal changes in between – rather than being a’ flip lenticular’ which briskly changes from one image to another.